Counting down to a website launch date takes more than just “flipping the switch.” Launching takes months of work, precise measurement, organization, and confidence. Of course, there are many more, but here are 4 ways to miss your website launch date.
Any web developer and team understands launch day is one of the most nerve-racking times.
I have launched many sites over the years and the days leading up to the launch, and the days after are the times when you need to be most alert. READY FOR ANYTHING.
Did I tell you about the time when I launched a site for a magazine about 3 minutes before the power went out on the whole peninsula, and yes, the servers were in-house = my own personal nightmare.
You cannot plan for everything in life, but you better get pretty darn close to it with your website launch.
#1 STICK TO A TIMELINE
There should be a master checklist that you review and update daily. I use a simple Numbers checklist – (a very long checklist – ha!) that has all phases of the process outlined. The list includes deadlines and priorities that are stuck to, and you should feel joy and happiness every time you get to check one off!
#2 EDIT CONTENT
Spelling, grammar, punctuation – you know when you see a misspelled word it makes the source look less credible. Have friends and family look over your site, if you don’t have a professional editor on staff.
#3 STOP CHANGING YOUR MIND
This one is for you boss. Hopefully, you signed off on wire frames for the look and feel of your site and love everything about it! But you keep changing your mind because you have a new idea, you read a blog on the topic and now think that is the truth, or you just think you’re not ready. This one will set you back the most, so trust that you made the right decision, and move forward.
#4 RUN A BROWSER COMPATIBILITY TEST
The biggest struggle of a web designer is testing compatibility in all browsers to make sure the website looks good everywhere: Safari, Chrome, IE, Firefox, and of course mobile. When someone is checking out your site during your soft launch and they are using a different browser than what you built the site on – some things might now work. Entire pages might look different– it’s just how it is. There is also an amazing Resizer tool from Google to test for mobile and responsive.
#5 POSTS AND PAGES ARE OPTIMIZED TO SHARE
Know that you will be making more images for each of your posts than you think if you want them to look good when people share them on social media. You need a Featured Photo, A Facebook Photo, A Pinterest Photo, A Twitter Photo, and 2-3 Photos inserted into your actual pages or posts. I like to use Canva to create all of my images for social media.
Please do not ever launch your site on a Friday afternoon. Unless you have the developer, designer, and IT team working overtime all weekend in case of the slightest hiccup. Steer clear my friends and wait until Monday morning when you have a full solid week to monitor. #protip
Remember, launching your new shiny, money-making weapon is not the end, it’s just the beginning! Websites need constant maintenance, SEO, adjustments, and content creation, and I’m happy to help.
Share these tips with anyone who is in the process of a build, and happy launch day!