This year, the strength of the Monkey Fist Media team grew with the hire of two interns, ramped up video production, and refinement of our proven strategy methods for social media.
[Hello! ♡ Sonja Thorsvik, Founder Monkey Fist Media]
Without further ado please meet the team interns: Hillary Christy + Tara Rudomanski.
Hillary is a full-time teacher with a background in video and communications. It was Hillary’s birthday present to herself last year to ask to join the team so she could learn vital new skills in the digital world. (I like a girl with ambition!)
[Hillary Christy ✳︎ Team Intern + Video Maven]
Tara is a student at Boston University where she studies Public Relations and was hired virtually – we worked together online for 3 months before we even met in person. (I like her style!)
[Tara Rudomanski ➤ Team Intern + Public Relations Activist]
Both ladies are serious about their craft, and I wouldn’t have it any other way.
Below, we share our thoughts on everything from how we take our coffee to the [joy] of working remotely.
Team Interview + Digital Insights
What was the most interesting part of working with Monkey Fist Media this summer?
Sonja: Watched all clients grow on social media, Officially became ‘International’, Coworked for 2 months in Bali, and added a new intern to the team!
Hillary: The most interesting thing I did this summer for MFM was creating a weekly newsletter email for one of our clients. It took a lot of work to create and edit each week. But I really enjoyed it seeing my final product and open rates.
Tara: Analytics! I liked seeing proof that what we do works (although, I didn’t really need the proof.)
How do you take your coffee?
Sonja: Black – Dark Roast, in my reusable coffee cup. (In the winter I add a dash of cinnamon to get the blood circulating!) [p.s. join our virtual cafè]
Hillary: Iced with a splash of skim milk.
Tara: My go-to order is either a cappuccino or a chai tea latte.
What is your biggest challenge with working remotely?
Sonja: I work remotely with all of our clients and interns. I’d say not being able to read written emotions 100% of the time. And, even though cloud-based syncing technology is impressive, there are actually a lot of options, and almost all clients like to use something different. Therefore, I have to know how to use them all! – Cloud Storage, Project Management Apps, Design Tools…
Hillary: Staying motivated. I have another career and have other things that need to be done when I am not at work so I need to prioritize things to make sure I get it all done.
Tara: It’s easy to get distracted when you’re not in a traditional work environment, so I just have to create an environment which works for me.
Based on the current services we offer, what are you most passionate about?
Sonja: I am most passionate about taking all of the puzzle pieces and putting them together into one beautiful organized + effective strategy. Anything we do for work items including ideas, content, calendars, text, photos, videos, headlines, dates, seasons… they all need to be meticulously organized.
Hillary: I am passionate about Instagram. I am a very visual person and I love scrolling through people’s feeds and curating my own.
Tara: Instagram. They are always coming up with something new. It’s a great way to show your best photos and videos.
What can we change or add to be a more successful company?
Sonja: Our client acquisition process timeline. A lot of energy is put into this process, which takes away from other energies we need to put into our paying clients. A way to pre-qualify a future client is something we are working on.
Hillary: Hmmm…adding more video content! Just with me behind the camera not on it. 😉
Tara: Do live videos with our clients. It grabs people’s attention and is a unique way to communicate with our audience by collaborating with the people who know us best.
When buying a product or service: what do you visit first – website or social media?
Sonja: I probably find a brand on Social, click on their ad to the website, and then go back to social to see what other saying about them. I’m a minimalist, so the item needs to impress me if I’m going to buy.
Hillary: I would say I usually go to the website first to get an idea about the company as a whole and then I visit their social accounts. There you can get an idea of how people feel about the company and it’s usually more up to date.
Tara: Their website…to quickly access their social media pages!
What’s in your work bag?
Sonja: Headphones, Water bottle, MacBook, Lip gloss, Business Cards, a light jacket, Moleskine notebook for sketches + ideas, and favorite blue pen by Paper Mate. (when traveling add in bug spray, cash currency, and converter kit)
Hillary: A colorful pen (no blue or black), Colorful fun little notebook, Charging cords because either my phone, laptop or iPad need to be charged and a Luna Bar for snacking on the go.
Tara: My laptop, iPad, and phone (with all the chargers). Then, I always have a pen and notebook with me for when I need to give myself a break from all of the screens. Finally, my S’well water bottle; it’s important to stay hydrated!
How are you able to work with such a variety of industries, not just one?
Sonja: Because of our highly effective and efficient social strategy! It has been perfected over the years, and we always make sure to add in any new social media rules and changes as soon as they happen. The first few months working with a client and setting up the groundwork foundation is crucial in both time and information gathering.
Hillary: Our daily techniques are designed for all industries and then we build from there.
Tara: Research! We learn as much as we can about the industry until we can talk about the basics. Combine that with the goals of the company and then we use this information for their social media pages.
What should future clients know about working with Monkey Fist Media?
Sonja: [Hello future client!] Anyone who works with us must have: a folder of usable photos we can use to market and advertise. A designated team member in your office we can communicate with when needed. And keep in mind that measuring the ROI of social media is difficult, but social media is not specifically here to make a quick sale to your fans. And of course to trust the process and timeline – results do not come overnight.
Hillary: Having content ahead of time helps things get going more quickly.
Tara: How much easier it would be for everyone if they had media ready to go (photos/videos). My suggestion – whenever you are doing something with your business that is exciting to you, take a picture! It will be exciting to your clients as well.
What language would you love to speak?
Sonja: Code… Ok French. I love the language, and I think where I’ll be traveling to in the future it will be important to know. Ooh la la!
Hillary: Spanish because I spent years in high school studying and not very much stuck.
Tara: Greek. I’m Greek and wish I could speak more than just a few sentences.
Will you give us a social media tip!?
Sonja: Sure! Get more Facebook Page Likes: Boost a post to people who ‘don’t like your page’. When results come in, click on who liked the post. A box will appear and you can ‘invite’ them to like your page. So you are getting post likes, and possible new fans!
Hillary: Once a week put on your calendar to go in and follow 20 (or more) people on Twitter in your industry. Usually at least one of those will follow you back and it only took you about 5 minutes.
Tara: Use your location both to find others near you and show them what you’re doing, especially when you are using apps.
Watch The Live Video Replay